INSTINCT Coming to the Shop in 2025!

We are beyond stoked to announce that Instinct apparel will be in the shop this summer. Started in 1979 by Shaun Tomson, Instinct quickly became one of the biggest surf brands in the 80s with World Title holders Tom Carroll and Barton Lynch riding for them. After stepping away from the brand for a while, Shaun has reacquired and relaunched Instinct. In addition to Instinct, Shaun is also an author, philanthropist, and a wonderful ambassador and communicator of surf.

"I thought about my favourite part of the surfing experience; deep inside the tube, my mind was clear, in a state of perfect flow, aligning my maneuvers to my own inner rhythm, and that mindstate was Instinct."

-Shaun Tomson